- Krepling Investor Updates
- Posts
- May 2025 Update
Introduction
In May, we made a major sales hire as well intensified our search for a new VP of Sales to lead our commercial efforts for Krepling Pay and eventually oversee full sales team coverage across the organization and core product.
This month, we formally engaged Formative Search Partners to support our VP of Sales search. Since initiating that search, we also welcomed Brian Liebman as Krepling’s Sales Director. Brian brings a strong background in both sales and payments, and is already helping shape the broader go-to-market strategy for Krepling Pay, while restructuring critical elements of our sales organization that have historically operated in a fractionalized model. This includes, a new commission structure that directly ties in Krepling Pay’s transaction margins, a 90-day onboarding and action plan for the incoming VP of Sales hire and active candidate reviews, with a short list beginning to emerge for final consideration as well as our newly updated 5 year-forecast which will now bake in transaction fees. He will also be playing a crucial role in helping build the newly internalized sales team
As many of you know, Krepling has operated with a largely fractional sales team to date. This has served us well, allowing us to stay lean, experiment across multiple channels, minimize burn, and adapt quickly during the Pre-Seed and Seed stages. These are all great things for a Pre-Seed/Seed company and also play a large part of why Krepling is in the position it is today, however, as we move into our next phase of growth, particularly with Krepling Pay expected to structurally contribute close to 60% of future revenue, the need to internalize leadership and scale a more permanent team and culture is becoming critical. Over a year ago, we mapped this organizational evolution alongside our partners at Brickyard, and it’s become increasingly clear that this VP of Sales hire will likely be one of the most important leadership hires we’ve made to date.
On the finance side, we’ve also begun transitioning away from our prior bookkeeping solution and have engaged a significantly larger finance partner. This move allows us to scale more effectively while adding expanded capabilities across CFO-level forecasting, compliance, payroll, financial operations, and broader strategic finance as we continue to grow.
While we execute on these internal buildouts, our focus remains almost entirely centered on Krepling Pay. Securing a final launch date has not been without its challenges and delays, but we remain highly confident in both the product and its positioning. Any delays thus far have been for the right reasons as we prioritize stability, compliance, and long-term scalability. Development sprints have continued uninterrupted, GTM planning remains active, and we’ve extended and deepened UAT cycles across every component of the product.
I look forward to eventually sending one of these updates with a definitive launch date. In the meantime, I’ve attached a highly detailed internal video walking through the ‘why’ behind Krepling Pay, beyond just its enormous revenue potential: https://docsend.com/view/ct9yvztvkhvz6u5d
Please keep this video fully confidential as it will form part of our external press launch materials.
Revenue 🚀
Krepling is now at $535.2k in MRR, pacing 4-7% MoM revenue growth.
Other KPIs 📊
Average monthly gross churn (%) is at 2.7%, Average MRR net retention is at 108%, Average gross margins are at 89%, ARPU is at $4.5k
Burn 🔥
Krepling burnt $31,940 during the month of March.
Runway 🛫
We estimate we have 12-14 months of runway given the current cash on hand.
Team Size 👥
Krepling currently has 10 team members (including both co-founders).
Click here to explore openings at Krepling
We are hiring in almost every sector! Feel free to reach out with resumes you feel we should be taking a look at.
Product Update ⚙️
The current development status of V2.0.0 of the product (titled 'V2 Release') is at 15%.
Asks and Discussions 🗣
There are no asks or discussions this month.
Reach out 👋
My email: [email protected]
If you would like to quickly catch up let's schedule 15 mins here:
Best, Liam