- Krepling Investor Updates
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- June 2025 Update
Introduction
In June, we focused heavily on preparing Krepling Pay for its official launch. I’m proud to share with you that Krepling Pay is set to launch this Monday, July 21st, and is now live for early access on Product Hunt: https://www.producthunt.com/products/krepling
We are equally excited to announce that we’ve finalized our new VP of Sales candidate: Alex Kyprianou. Alex brings world-class experience to our team, having previously served as a Customer Success Manager at Shopify where he oversaw over $1B in GMV across Shopify’s most complex merchants. During his tenure, he ranked in the top 1% for incremental product profit added to his book of business, with an average deal size ranging from $1MM–$2MM.
Following his time at Shopify, Alex returned to Decile, an e-commerce software company he originally helped grow from $1M to $5M, this time as Head of Sales. As is most common with many of Krepling’s key hires, Alex has a profound level of deep experience in e-commerce (7+ years) and was attracted to Krepling (Krepling Pay in particular) due to the nature of the problems we are solving. He will now join Brian Liebman, our current President of Sales, to co-lead what we believe will become the most vital revenue-driving function within Krepling. The addition of Krepling Pay unlocks what I believe to be the most lucrative opportunity in our company’s mission to become a foundational enabler of global e-commerce.
As part of our go-to-market strategy, Krepling Pay will launch with full self-serve onboarding on Monday. We encourage all members of our shareholder committee to support the launch by directing interest to our Product Hunt page. We’ve already seen encouraging traction, with 20+ existing Krepling merchants registered for the launch, and the product has officially been ‘hunted’ by Ben Lang, an early employee at Notion.
We do expect very minor bugs and teething problems within the first few days of launch, as is to be expected with any new product, but we are favoring a hard and aggressive launch nonetheless, here is why:
As I’ve emphasized in several prior shareholder updates, our go-to-market strategy for Krepling Pay has been intentionally designed to be bold, impactful, and merchant-first. At the heart of this approach is a fully self-onboarding, self-serve model, something the original Krepling platform lacked at launch.
This is exactly why we’re prioritizing a major launch on Product Hunt. We want to ensure merchants can start using Krepling Pay immediately, without friction or the need for guided setup. While the product has been development-ready for some time now, we made a deliberate decision not to rush into a soft launch. Instead, we’ve taken the time to learn from the rollout of our core product and fully understand the importance of nailing that first experience for early adopters.
We believe that a strong initial wave of merchant adoption, empowered by an intuitive onboarding flow, is critical to long-term growth. While the launch and immediate weeks following will be key in generating early momentum (something Krepling’s core did not have), we’re also prepared to aggressively ramp up our GTM motion through direct sales and agency-led partnerships in the weeks prior, with Alex’s start date set for the 11th of August, and whilst Brian and I have been working aggressively on other core GTM motions.
While the majority of June was dedicated to deep work around Krepling Pay, we also made strategic progress on other key fronts. We’ve decided to double the cadence of our agency roundtables, now hosting them twice per quarter, in order to further strengthen our ecosystem relationships and co-selling opportunities.
Additionally, we are actively looking to make three key engineering hires for Krepling’s core product. This initiative comes in response to promising adoption patterns and expansion metrics we observed over the last quarter. These hires will play a critical role in reinforcing and accelerating the product capabilities that have driven recent growth (namely, as you would expect, around workflow usage)
Revenue 🚀
Krepling is now at $546.5k in MRR, pacing 4-7% MoM revenue growth.
Other KPIs 📊
Average monthly gross churn (%) is at 2.7%, Average MRR net retention is at 108%, Average gross margins are at 89%, ARPU is at $4.5k
Burn 🔥
Krepling burnt $50,212 during the month of June.
Runway 🛫
We estimate we have 12-14 months of runway given the current cash on hand.
Team Size 👥
Krepling currently has 10 team members (including both co-founders).
Click here to explore openings at Krepling
We are hiring in almost every sector! Feel free to reach out with resumes you feel we should be taking a look at.
Product Update ⚙️
The current development status of V2.0.0 of the product (titled 'V2 Release') is at 15%.
Asks and Discussions 🗣
🚨 We would like to encourage shareholders to share and review our Product Hunt Launch on Monday. We’d also like for you to share Krepling Pay with merchants and individuals within your networks and communities 🚨
This also goes for an open and ongoing ask moving forward. We believe Krepling Pay is the solution for all of a merchant’s checkout pains. Please do send referrals directly to myself or to [email protected]
Reach out 👋
My email: [email protected]
If you would like to quickly catch up let's schedule 15 mins here:
Best, Liam