- Krepling Investor Updates
- Posts
- July 2025 Update
Introduction
In July, the majority of our organizational effort was directed toward ramping up the sales function following the initial launch of Krepling Pay. This period has been focused on building and optimizing the sales infrastructure needed to establish a scalable pipeline over a three-month ramp period. We’re pleased to share that Krepling Pay officially placed #4 on Product Hunt upon launch, gaining significant traction and visibility within the Product Hunt community. The early response has not only validated the strength of our product offering but has also helped us refine our go-to-market messaging and sales enablement strategy.
Over the past month, we have also prioritized outreach to our broader agency networks, introducing them to Krepling Pay and collecting valuable product and market feedback. These engagements have helped us identify several high-potential use cases and integration opportunities within agency-led client ecosystems, particularly in the mid-market segment. While we continue onboarding our newly appointed VP of Sales, our current market focus is structured across three key merchant tiers: SMB: $500K–$5M GMV, Lower Mid-Market: $5M–$20M GMV, and Upper Mid-Market: $20M–$100M GMV. Our initial go-to-market efforts will be solely focused on merchants operating within the WooCommerce and Magento ecosystems, where we have observed the strongest alignment between merchant pain points and Krepling Pay’s core capabilities.
On the core side of the product, we have begun shifting focus slightly earlier than usual this year toward merchant expansions ahead of BFCM. Historically, net new logo adoption tends to slow down during this period as merchants stabilize their tech stacks in preparation for peak season. To capitalize on this cyclical behavior, our strategy from August through November will emphasize expansions and upsells within the existing merchant base. The goal is to build approximately $200K in ARR pipeline tied directly to Krepling Pay, strengthening our momentum heading into FY2025 and setting a solid foundation for future growth.
Revenue 🚀
Krepling is now at $602.2k in MRR, pacing 4-7% MoM revenue growth.
Other KPIs 📊
Average monthly gross churn (%) is at 2.7%, Average MRR net retention is at 108%, Average gross margins are at 89%, ARPU is at $4.5k
Burn 🔥
Krepling burnt $24,248 during the month of July.
Runway 🛫
We estimate we have 12-14 months of runway given the current cash on hand.
Team Size 👥
Krepling currently has 10 team members (including both co-founders).
Click here to explore openings at Krepling
We are hiring in almost every sector! Feel free to reach out with resumes you feel we should be taking a look at.
Product Update ⚙️
The current development status of V2.0.0 of the product (titled 'V2 Release') is at 24%.
Asks and Discussions 🗣
There are no asks or discussions this month.
Reach out 👋
My email: [email protected]
If you would like to quickly catch up let's schedule 15 mins here:
Best, Liam