- Krepling Investor Updates
- Posts
- August 2025 Update
Introduction
In August, we the first visible signs of traction for Krepling Pay, as we successfully secured our first merchant in pipeline and began observing sustained interest across our target market. Notably, we are seeing strong outbound engagement from higher-yielding merchants, particularly those within the $50M–$100M GMV range, a segment that is considerably larger than our initial projections and larger than we ever targeted on our core platform. These are known brands such as ChefWorks, Alloy and more.
These early signals of product-market fit within the higher-revenue range underscore a significant strategic opportunity. It has become increasingly clear that this merchant segment is not only showing the strongest intent to adopt Krepling Pay but is also positioned to contribute disproportionately to future revenue growth. Our thesis continues to hold that merchants in this GMV bracket represent the most likely early adopters of platform-level technologies and will be instrumental in scaling Krepling’s overall ARR base.
Based on these early indications, our internal modeling suggests that successfully closing merchants within this GMV category could allow Krepling to sustain 4–5x YoY growth once we surpass $10M in ARR, placing us on an accelerated path toward $20M ARR, well ahead of the current SaaS-only growth trajectory.
While this emerging enterprise traction is highly encouraging, we remain disciplined in balancing opportunity with risk mitigation. Key focus areas currently include, implementing parallel development processes and establishing backup delivery timelines to offset dependency risks, front-loading development cycles to minimize seasonal slowdowns, and conducting early legal reviews and ensuring ongoing alignment with payment and data regulations across jurisdictions.
In tandem, we are assessing organizational scaling needs to support this momentum. Our current plan includes the addition of 2–3 AEs by Q3 next year, a hiring timeline that may be accelerated if enterprise traction continues to strengthen.
At this stage, we have not yet closed a merchant on Krepling Pay and do not anticipate a formal close until our VP of Sales has completed ramp-up, which we forecast to occur by Q1 of next year.
On the core platform side, we have begun to see merchant expansion activity significantly earlier than last year, validating our decision to shift expansion efforts forward in the calendar year. This early momentum positions Krepling well heading into the latter half of the year, reinforcing the value of our strategy to prioritize early logo expansion ahead of peak merchant activity.
Revenue 🚀
Krepling is now at $639.2k in MRR, pacing 4-7% MoM revenue growth.
Other KPIs 📊
Average monthly gross churn (%) is at 2.9%, Average MRR net retention is at 106%, Average gross margins are at 82%, ARPU is at $4.7k
Burn 🔥
Krepling burnt $87,324 during the month of August.
Runway 🛫
We estimate we have 12-14 months of runway given the current cash on hand.
Team Size 👥
Krepling currently has 10 team members (including both co-founders).
Click here to explore openings at Krepling
We are hiring in almost every sector! Feel free to reach out with resumes you feel we should be taking a look at.
Product Update ⚙️
The current development status of V2.0.0 of the product (titled 'V2 Release') is at 29%.
Asks and Discussions 🗣
There are no asks or discussions this month.
Reach out 👋
My email: [email protected]
If you would like to quickly catch up let's schedule 15 mins here:
Best, Liam